Internet Shopping Essay Example | Topics and Well Written Essays - 1250 words

Internet Shopping - Essay ExampleA long tralatitious framework in marketing is a worthwhile lens to look through when charting a course of instruction for success (i.e., formulating strategy and tactics) in ecommerce. This framework is known as the consumer buying decision process and it encompasses all consumer behaviors colligate to buying. It consists of five general stages. Consumers may not experience all of the stages for each buying decision.-Purchase - allowance and acquisition of product (n.b., the product purchased is not always the angiotensin converting enzyme preferred by a consumer -- e.g., when coca plant Cola is not available on an airplane, many people drink Pepsi).-Post purchase - behavior colligate to some(prenominal) the felt comfort and satisfaction levels with the purchase experience and decision all product related activities that one does after purchasing a product (e.g., returning an item, using an item and being all meet or dissatisfied, spreading word-of-mouth).Bruce D. Weinberg in the same article further states that The Internet creates an information intensifier milieu where power and success is very much high quality information and the ability to outmatch conceive and utilize it. Exchange (i.e., buying and selling) information is typically generated by either buyers or sellers,though sure others can generate relevant exchange information -... -Post purchase - behavior related to both the felt comfort and satisfaction levels with the purchase experience and decision all product related activities that one does after purchasing a product (e.g., returning an item, using an item and being either satisfied or dissatisfied, spreading word-of-mouth). Bruce D. Weinberg in the same article further states that The Internet creates an information intensive environment where power and success is very much high quality information and the ability to best understand and utilize it. Exchange (i.e., buying and selling) information is typically generated by either buyers or sellers,though certainly others can generate relevant exchange information -- for example, those who provide advice (e.g., e-pinions.com). Taken together, this highlights a very serious lesson. Buyers and sellers need to listen very carefully to each other as it is their communication skills --the ability to intelligibly transmit and interpret needs in the form of information. Further following points are to be kept in mind while developing a websiteMake it easy to find coveted products at the site.Consumers want to know quickly the purpose of a site and they want to know who is mingled in the venture.Respond quickly to consumer requests for information or assistance.Provide useful and direct information.Provide come through or software-based agent assistance online.Enable comparison shopping.State upfront all order-related factors and the total address of a transaction.Maintain tight security when handling customers credit card numb ers.Keep your customers apprised of fulfillment progress. modify product returns and exchanges.Respect your customers privacy.Dont underestimate