Principles of Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Principles of trade - Essay ExampleMost companies also began putting a enormous amount of effort into the marketing that went on for the distribution, sale and purchase of gondolas manufacturers tried and true to bring about cost effectiveness while retentivity in mind the kind of style and prestige that customers wanted to be associated with in terms of the car they were about to purchase. Advertising thus began to take up a huge part of the business because producers and manufactures tried to attract more and more customers towards their showrooms by displaying what the customer wanted.Muscle cars were initially used with the help of great design and specification with the hope of attracting car enthusiasts to the store who could then spread the message by cry of mouth as healthy. Further, the print media also took a popular stance as cars could be publicise with picturesque beauty and catchy captions, attracting different sections of the potential consumers and invest ma rket.Since then right till the twenty-first century, cars have played a very important role in the manufacturing industry and as the long time have gone by, better looking cars for different kinds of people with different incomes and budgets have been created. This industry has boomed a great deal and has gone from providing only the rich people with such a luxury to make the demand for cars quite an elastic one.However, despite such differences, the main target market or consumers of the go or car industry continue to be men both enthusiasts of cars and motor vehicles as well as everyday working men who need a mode for commuting every direct and then.Gradually, women have also taken to having their own cars as more importance and independence has been thrust on to them. Today if we take a look at the different levels of segmentation with respect to the potential target markets, the car industry is also greatly influenced by purchases made by young teenagers who have started sc holarship